The Three Rules of Customer Gifting
Thank you.
Two simple words that go a really long way. Saying thanks with a special customer gift keeps you top of mind and lets them know that you not only value their business, but also your relationship. Customer appreciation is also good for the bottom line. A recent LinkedIn study estimates that acquiring a new customer can be up to 10 times more expensive than keeping a current one. Better make sure yours feel the love.
If you're new to customer gifting, or maybe stuck in a gift rut, here are a few simple, fundamental rules to consider when you're deciding how to show your appreciation:
1. Watch Trends, Mix It Up
Do you give your customers the same fruit basket every year? Is it sending the message that you simply go through the motions and that you might be a little stuck in the past? It's time to check the trends and try something new. When you step away from the status quo and find something trendy and new, your recipient is more likely to keep, use and appreciate the gift.
How about the gift of high-quality apparel? Just make sure it's something they'll actually want to wear. Look for something current, and stylish. Avoid a plain old cotton tee in favor of a V-neck made with a cozy, tri-blend fabric. You'll surely be remembered while they're wearing your gift to the gym all year long.
2. Be Thoughtful, Make Life Easier
How well do you know your customers? Even if you aren't the sharing family photos kind of close, you probably know a little about what their work life is like. This insight, coupled with some thoughtfulness, can help you select a gift that makes their day-to-day lives a little easier or a little more fun.
Picnic Kit – Send a branded cooler or tote bag (and maybe even a picnic blanket) and let us help by adding in cheese, sausage, and other snacks for a beautiful day in the sun.
Workout Combo – Combine a branded towel and water bottle with some protein-filled bites to create the perfect energy-inspired gourmet gift.
Zoom Meeting Survival Kit – Incorporate some meeting must-haves like pens and journals with some coffee and tea to help employees get through another virtual get-together. Also, think about a virtual Holiday party where you can send a wine or champagne tumbler along with some gourmet cheeses.
Breakfast Club: The Gourmet Edition – Comfort food is always a delight, and that includes the first meal of the day. Combining pancake mix, maple syrup, cheeses, jams, coffee and more can lead to a gift they won’t forget about.
3. Give Back, Share A Story
Consider making your gift about more than a product with your logo on it. A gift with a positive story attached can really make a customer feel special. Since interest in eco-friendly and socially-conscious products has never been greater, these products have become seriously popular gifts.
There are tons of options when looking for a a gift that gives back. A Welly Copper Vacuum Insulated Tumbler, is more than an awesome bottle. Welly sales support efforts to build wells in areas without clean water. In addition, SayNoMore! Promotions has access to eco smart programs that have everything from backpacks made with recycled water bottles, to recycled cotton totes that make perfect gift bags.
The Bottom Line
No matter what gift you choose, if it's on-trend, thoughtful and useful, it's sure to deliver the thanks and appreciation your customer deserves.
